What's trending this week is a video that has gained 6 million views in under 2 days! It's being compared to the viral video "Kony 2012" with its mass views. I have to admit, after watching this video, I got pumped.
The creators and host of the video is a television broadcaster called "TNT". They focus mostly on drama shows. You can visit their website at http://www.tntdrama.com/. This video is actually a commercial for their program and so far it's been working. Publicity for this video has increased drastically. I can assure you that the marketing team is going to be really happy with their results.
The video takes place in a quiet square in Belgium. It's filmed in a town that never has any action. So what TNT has decided to do, was place a random red button in the center of the town square and hope for people to push it. They place an arrow above the button that says "press to add drama". The idea was to promote curious people into pushing the button. Once a person pushes the button, a lot of craziness happens. For example, an ambulance comes speeding in grabbing a man in a stretcher out of a near restaurant. The ambulance then speeds off with the doors open and the guy in the stretcher comes flying out. The town barely sees any exciting things, so a crowd forms due to word of mouth! I'm not going to ruin the rest, take a look.
Watch the video for yourself and let me know what you think!
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