The "Cinnamon Challenge"

What's trending this week is an internet meme that has attracted millions across the web. For those who don't know what an internet meme is, I'll quote UrbanDictionary.com for you. According to them an 'Internet Meme' is "a word, phrase, expression, iconic imagery or recognizable reference popularized amongst online communities such as on forums or in online games".

So, back to the topic, this "online trend" is a challenge that is directed to anyone. This challenge requires a person to eat or swallow a tablespoon of ground cinnamon in under 60 seconds without drinking any form of liquid. Although this challenge sounds quite simple, it's not. Cinnamon is known to dry out the mouth; therefore, making it hard for the contestants to not drink anything. Those who surpass the challenge unfortunately do not win anything. However, they do get bragging rights.

The video that I will be posting is the most viewed "Cinnamon Challenge" video to date. It currently holds 6.5 million views (Feb 23rd 2012). The video is posted by "GloZell" a YouTube veteran who is known for her criticizing videos. She has started many trends herself with videos of her personal opinions that happen to get people talking. I wasn't much of a fan of hers because I found her to be "fake" and just "camera freindly". However, I personally find this video hilarious and understand why it's the most viewed video for a reason. I give credits to GloZell for trying the cinnamon challenge and can now say that I like her a whole lot better. Hope you all take the time to view the video and who knows, maybe you can try it out yourself and see if you can do it?